Our Story

We are Proper Villains. We work with brands that demand lasting power and fierce beauty.

Our clients demand strategically driven, obsessively crafted, relentlessly innovative, and meticulously executed programs that elevate brand value, engage consumers, and drive business success.

Data drives insights, insights drive strategy, and strategy is at the heart of every successful brand; we forge strategy, creative, content, media, and technology into business solutions that deliver transformative brand experiences.

Proper Villains offers services that span key disciplines:

Creative: Design, Branding, and Advertising
Content: Social Media, Digital Distribution, Consumer Segmentation
Media: Strategy, Media Buying, and Analytics
Technology: Development and Integration

Strategy is what unifies our approach across all disciplines. Individually, we each lack the gene that lets some launch marketing campaigns that aren’t rooted in business objectives. Collectively, we all create programs that support our clients’ long-term goals. It’s just the right way to work.

Business Partners

  • App Gratis
  • Apsalar
  • Commission Junction
  • Facebook
  • Fiksu
  • Google
  • LinkConnector
  • Twitter
  • Yahoo!


April 13, 2017

Following a competitive review, Proper Villains, an award-winning agency that integrates creative, media, and technology, announced today their selection as agency of record for New England Baptist Hospital (NEBH).  Read more

February 23, 2017

Proper Villains, an award-winning agency that integrates creative, media, and technology, announced today that it has named Mike Jacobs as Chief Executive Officer and Aaron Trubic as Chief Operating Officer. The moves come on the heels of major account wins that will be announced in the coming weeks.  Read more

June 13, 2016

Managing Partner Aaron Trubic wades through the hype for Chatbots Magazine and uncovers the upside of conversational commerce for brands on the edge of tech. Check out the article here: https://chatbotsmagazine.com/beyond-the-hype-of-chatbots-and-the-real-opportunity-of-conversational-commerce-9f827327a743

April 14, 2016

We've been working with TRIA for a few months now, and are excited to finally be able to share the news! A new architecture firm based in Boston's Innovation District, TRIA provides architecture and design services for life sciences companies. We started working with their leadership team last fall, delivering a complete brand program, including TRIA's name, logo, typography, office signage, messaging, social media profile design, and the design, writing and development of TRIA's website. Read more

Client Experience

  • AARP
  • Aite Group
  • Ameriprise
  • Atlas Venture
  • Bang & Olufsen
  • BET
  • Bloomberg
  • Bose
  • Boston Red Sox
  • Bruno Magli
  • CARP
  • City Winery
  • Coldwell Banker
  • Crane & Co.
  • Cure Alzheimer’s Fund
  • Deep Information Sciences
  • Design Museum
  • eDiets
  • Elton John Foundation
  • esurance
  • Everpresent
  • Forbes
  • Gartner
  • GMAC Home Services
  • Godiva
  • Gucci
  • Guthy-Renker
  • Hammer + Sickle Vodka
  • Hartmann
  • Huffington Post
  • J&W Seligman & Co
  • Kestrel Aircraft
  • Luxottica
  • Madison Square Garden
  • Marshalls
  • Marvel
  • Match
  • McDonald’s
  • Monster
  • Moven
  • MTV
  • NEST Fragrances
  • Netflix
  • New England Baptist Hospital
  • New York Knicks
  • New York Rangers
  • Nicholaeff Architecture
  • Nineteenth Amendment
  • Pfizer
  • Private Label Realty
  • Ralph Lauren
  • Riversource
  • Savvi Formalwear
  • Seamless
  • simplilearn
  • Solamere Capital
  • SoulCycle
  • Speakman
  • Speedy Packets
  • Telescopes of Vermont
  • The DeWolfe Companies
  • TRIA
  • Vera Wang
  • Volkswagen
  • Wall Street Journal
  • Wedgwood
  • William Arthur
  • Wovenware
  • XRC Labs
  • Yahoo!


  • Advertising Served
  • Branding Served
  • CJ Agency of the Year
  • Davey Awards
  • FiFi Awards
  • Graphis Branding USA
  • Graphis Designers USA
  • Graphis Design
  • Google Adwords Advisory Council
  • Hatch Awards
  • Inc. 5000
  • Mass Technology Leadership Council
  • Mohawk Show
  • Packaging Served
  • PRSA/New York
  • Publicity Club of Boston
  • RGA
  • Smithsonian Cooper Hewitt National
  • Design Awards
  • Telly Awards
  • The Dieline
  • W3 Awards
  • Web Design Served
  • World Economic Forum