Atlas |
Branding

Signage Program

Challenge:
Design the lobby signage of Atlas Venture’s new Cambridge headquarters by taking inspiration from both the new logo and the interiors of the Davenport Building, which is a fusion of raw mill space and modernism.
Solution:
We cut the company’s logo mark out of a piece of heavy plate steel, and mounted it on studs to lift it from a backdrop of authentic New England barn board. The company name is cut from half-inch aluminum, and also mounted to barn board.