GMAC |
Branding

Advertising Campaign

Challenge:
Develop an advertising campaign to support the company’s strategic shift focusing its brand on the consumer, create a series of advertisements that would be evergreen, and execute across multiple media types: television, print, and online.
Solution:
Using the tagline we penned—Live the way you dream—as inspiration, we created a campaign that connects directly to the underlying emotion of the home buying and selling experience, and the way in which that emotion connects all of us. We produced the television and print imagery during a simultaneous shoot that involved a crew of over forty and five locations in Boston and New York.