GMAC |
Branding

Collateral Materials

Challenge:
Develop a voice for the company to establish credibility and deliver clear messages about a complex group of services.
Solution:
Our research led us to understand that there were actually two different needs for brochure-style materials: general information about the company and specific information about the home buying and selling processes; we developed company brochures and customer presentations that respond to these needs. The language is complemented by rich custom photography that we shot while producing the company’s advertising campaign.