Godiva |
Branding

Packaging Design

Challenge:
Create desire with beautiful package design that leveraged the brand’s rich legacy—and successfully introduced it’s first non-food product.
Solution:
Using Godiva’s famous custom-made gold paperboard as a base, the packaging uses colors to evoke scents ranging from Black Almond Truffle to Peppermint Bark. The design theory also supports the creation of seasonal/holiday specific packages, such as Raspberry Rose for Valentine’s Day.