Hammer+Sickle |
Branding

Packaging Design

Challenge:
Design a bottle that stands out from crowded store shelves, introduces a new Russian vodka, and conveys coldness.
Solution:
Inspired by a combination of old Russian architecture, antique gem cuts, and ice, we designed a square bottle—the first of that shape in the category. The bottle wider at the shoulder than at the base to provide a sense of majesty. It is frosted to evoke ice, with clear corners that offer a glimpse of the contents. The weighted cap is square, wrapped in a band of brushed steel and finished with red enamel decorated with embossed sheafs of wheat. The clear glass neck continues the square shape of the bottle and nestles a red cork.