Kestrel |
Branding

Company Brochure & Founder’s Video

Challenge:
Develop a set of collateral materials to support preorders for a $3.5 million aircraft that would be three years from delivery.
Solution:
Designing and manufacturing the Kestrel is a very expensive proposition that has taken a talented team years of work to bring to the market. It is important for Kestrel’s as a new aircraft company that it be able to take preorders; it builds credibility and market traction, and provides critical cash flow. We produced a brochure to establish the company as a lifestyle brand, a custom photography library, and a founder’s video featuring the company CEO discussing his vision for the plane and the company.