Masterpiece |
Branding

Annual Estate Book & Website

Challenge:
Design a set of materials to support long sales cycles and a fickle category of consumers.
Solution:
In the category of $10 million-plus estates, sales cycles are long, and credibility is everything. To help Masterpiece establish itself, we developed the idea of producing an annual, a collection of the properties that the company represented during the course of the year. It is designed as a coffee table book, complete with a companion website.