Masterpiece |
Branding

Naming & Identity Design

Challenge:
Help a new division of a Fortune 500 establish itself as a leader in the ultra-high-end real estate market.
Solution:
GMAC Home Services engaged us to create a position for them in the extreme high-end of the market. We named the new service Masterpiece, and anchored its identity on a strong and elegant mark. The black and gold palette helps to complete the luxurious feel to the brand.