Mike is an online marketing pioneer who has managed hundreds of millions of dollars in ad spend across every digital channel. After spending some time on Wall Street and cracking the original Google algorithm, Mike founded WebMogul, one of the first ever digital marketing agencies, building campaigns for a long list of clients including MTV, Netflix, Wall Street Journal, Yahoo!, Huffington Post, Marvel, Esurance, Bloomberg, AARP, Forbes, Guthy-Renker, Monster.com, and eDiets.
A well-known source of marketing expertise who has appeared extensively in the media and on speaking platforms, Mike was co-owner and Chief Services Officer of iMarketing LTD, the online marketing agency named CJ “Agency of the Year” and purchased in 2012 by Mercury Media.
Mike is more than a digital strategist. He has been involved in e-commerce since before the term was invented. He understands both the math and the human behavior behind online transactions, making him an invaluable source of perspective and strategy for our clients.
Mike graduated from Yale University magna cum laude with a BA in economics with distinction in three years. He is also an award-winning musician. We can pretty much guarantee you won’t meet another media strategist who has toured with the USO and had his music appear in School of Rock.