Proper Villains, an award-winning agency that integrates creative, media, and technology, announced today that it has named Mike Jacobs as Chief Executive Officer and Aaron Trubic as Chief Operating Officer. The moves come on the heels of major account wins that will be announced in the coming weeks. 

“Mike and Aaron  accepting positions as our new CEO and COO represents a huge milestone for Proper Villains. Their combined talent and energy have made them invaluable team members as we continue to grow,” said the agency’s Founder and Creative Director, Jeff Monahan. “Together they bring a wealth of expertise in new media and technology that, combined with great creative, is exactly what brands need to succeed in today’s marketplace. I’m excited about the future we’re going to forge as a team.”

Mike Jacobs is a pioneer in online marketing who founded one of the first-ever digital marketing agencies. He has built campaigns for a long list of clients including MTV, Netflix, The Wall Street Journal, Bloomberg, and Marvel. Previously, he co-owned and led the media practice for iMarketing LTD, which was sold to Mercury Media in 2012. Later, he ran ad boutique, HudsonWide Partners, where Aaron Trubic was COO.

Trubic is one of the world’s original innovators of digital marketing, and a preeminent SEO strategist. For the last 18 years, he’s been a technologist specializing in the development of marketing strategy and execution for lifestyle brands such as Luxottica and Match.

Proper Villains works with clients from emerging startups to established global brands, with client experience that includes Bang & Olufsen, Bloomberg, Godiva, SoulCycle, Pfizer, and Vera Wang.

About Proper Villains

Proper Villains is an award-winning, full-service agency that integrates creative, media, and technology services to build premium brands. The company believes in the combined power of passion and reason—that data drives meaningful insights, inspired strategy, and beautiful results.  Proper Villains is headquartered in New York with offices in Atlanta and


Amanda Brown
Gear Communications