Case Study |
Agency of Record

New England Baptist Hospital

OPPORTUNITY:
To create a new advertising and marketing campaign for a legendary orthopedic hospital, implemented across multiple platforms, highlighting its 30th anniversary as the official hospital of the Boston Celtics, and featuring starting shooting guard Avery Bradley.
HIGHLIGHTS:
Working closely with the team at new England Baptist Hospital we created a new campaign, unified by the headline “Every Move Is Extraordinary,” that celebrates the importance of movement in our lives. From dancing to a favorite song to hugging a child to playing professional basketball, movement helps us live happy and fulfilling lives. Consistently ranked as one of the best orthopedic hospitals in the country, the Baptist leads the New England healthcare industry in patient care, satisfaction, service, and outcomes. The new campaign positions the organization at the forefront of expert, personal care, and is designed to help it attract new patients while sustaining its core audience.
SCOPE:
Brand strategy and creative execution across traditional, social, and digital media channels, media planning and buying, and environmental graphics.
BELOW:
Check out the spots and behind-the-scenes documentary below, as well as social posts, billboards, and still photography.