Savvi |
Branding

Advertising Campaign

Challenge:
Create an advertising campaign to position the brand as a counter to the industry norm.
Solution:
The formalwear rental industry is known for boring advertising that uses predictable images of impossibly handsome men wearing tuxedos while in the company of impossibly pretty women. Inspired by the strategic decision of the company to position itself as being for “real men”, we developed an advertising campaign built on striking custom photography of men more approachable than beautiful. These were paired with stories honoring the notion that tuxedos are worn for some of the most important moments in one’s life.