Savvi |
Branding

Identity Program

Challenge:
Revitalize a menswear brand that had become stale, in industry viewed as dull and lifeless.
Solution:
As part of its revitalization, we designed a new identity for Savvi Formalwear that roots it in fashion history. A stylized version of Bodoni serves as the name, supported by a byline in Helvetica. The row of dots above the logo that connects to the dot in the “i” was inspired by pick stitching, which is a hallmark of high-end men’s fashion commonly found on suit lapels.