Vera Wang |
Branding

Fashion Jewelry Packaging

Challenge:
Design a packaging program for a new product line, inspired by Vera Wang’s duality of toughness and femininity.
Solution:
This was our first project for Vera Wang, and its success led to the opportunities we had to develop a number of other projects for the brand. The packaging features an integrated ribbon handle of our design that uses a single piece of ribbon to form a carry handle and large decorative bow. The rough, black construction-quality paperboard is blind embossed with the logo. Inside the box, jewelry is wrapped in custom-printed back tissue.