Vera Wang |
Fashion Jewelry Packaging
Design a packaging program for a new product line, inspired by Vera Wang’s duality of toughness and femininity.
This was our first project for Vera Wang, and its success led to the opportunities we had to develop a number of other projects for the brand. The packaging features an integrated ribbon handle of our design that uses a single piece of ribbon to form a carry handle and large decorative bow. The rough, black construction-quality paperboard is blind embossed with the logo. Inside the box, jewelry is wrapped in custom-printed back tissue.