Vera Wang |
Branding

Home Fragrance Collection

Challenge:
Design the primary and secondary packaging to establish the fashion brand in a new product category.
Solution:
Released during Vera Wang’s 25th year as a brand, the home fragrance collection features a monogram inspired by the brand’s original mark and an updated version of its signature lavender color. Two of the candle vessels are designed to be multi-purpose; the unity candle vessel is sized to be used as a wine chiller, and the decorative candle top and base are meant to be used a keepsake jewelry box.