Vera Wang |
Branding

Look Elixir Packaging

Challenge:
Design packaging for the flagship fragrance of a new line of scented products.
Solution:
The Vera Wang Look line included several scented products; Look Elixir was its top-of-line perfume. The packaging we created for it used the color palette from the other products in the line. The outer, tertiary, package uses the construction we designed for the brand’s line of fashion jewelry packaging and features a quote from Vera Wang’s book On Weddings. The inner, secondary, packaging uses a sliding tray construction to present the emerald-cut flacon.