Vera Wang |
Branding

Vera Wang for Hartmann

Challenge:
Translate Vera Wang’s unique design sensibility to the design of a new line of luggage, manufactured by the venerable Hartmann Company from Tennessee.
Solution:
We designed this line of luggage for Vera Wang at the company’s request; although we had not previously designed luggage, the team felt we were its best chance to successfully translating Vera’s design sensibility to the new product line. The rolling pieces feature a new construction for Hartmann that we designed to evoke older, hard-sided case luggage, and are sizes to nest inside one another for storage. The interiors are lined in custom-dyed lavender fabric. The exteriors feature cross-angled patterns of black leather and microfiber inspired by Vera Wang’s layering of fabric in her fashion and bridal design.