Vera Wang |
Branding

Vera Wang Lavender

Challenge:
Modernize the first fashion brand that had been created by the legendary bridal designer.
Solution:
Vera Wang Lavender was a successful, entry-priced contemporary fashion line. We updated the brand with a new contemporary logo set in Gotham typeface by Hoefler & Co., widely tracked and stacked under the company name. The shoebox we designed features a grommet, to aid in pulling a single box from under a stack.