Vera Wang |
Branding

Vera Wang On Mercer

Challenge:
Design the brand and consumer experience for Vera Wang’s first ready-to-wear store.
Solution:
Vera Wang On Mercer brought the brand to its first retail store, located in New York’s iconic SoHo neighborhood. We named the store, designed the identity, developed the shopping bags and gift boxes, designed the store signage, and helped produce the opening night event. The packaging program is highlighted by shopping bags that have luxuriously wide grosgrain ribbon handles threaded through black metal grommets installed on white watercolor-grade paper, and gift boxes that feature applied metal archival-box corners.